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Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/insights-2020-spanish-


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights Analytics in driving this. The roadmap and role of Insights Analytics is based upon a large-scale global empirical study...

Catalogue: Latin America 2016: Research Renovation
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
April 13, 2016
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2016a, April 13). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8633


Research papers

Leading leaders: The often forgotten power of qualitative research

Business management, strategy development and corporate leadership are rational decisions or behaviors. They aim at maximizing companies' revenues and profits and are based on numbers and quantified analyses. But are they really? Can they and should...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Emmanuel Huet
November 18, 2015
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Citation

Huet, E. (2015a, November 18). Leading leaders: The often forgotten power of qualitative research. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/leading-leaders-the-often-forgotten-power-of-qualitative-research


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Congress 2015: Revelations
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577


Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Berkhout and Wilms (2015a, June 15). Insights2020- Drive consumer centric growth. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/insights2020--drive-consumer-centric-growth


Videos

Turning data and asian consumer insights into action

Join this highly interactive talk show - with an impressive line-up of industry thought leaders - who will share novel regional insights and describe their own experiences with new technologies and approaches, and how it can create customer-centric...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Gemma Calvert, Chris Neo, James Parsons, Martin Roll, Rinita Singh
June 15, 2015
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Citation

Calvert, Neo, Parsons, Roll and Singh (2015a, June 15). Turning data and asian consumer insights into action . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/turning-data-and-asian-consumer-insights-into-action-


Videos

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Frank van den Driest, Christina Jenkins
June 15, 2015
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Citation

van den Driest and Jenkins (2015a, June 15). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth


Research papers

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Hans Zijlstra, Martijn van Keulen
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Zijlstra and van Keulen (2014a, September 10). Innovation in customer feedback. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/innovation-in-customer-feedback-8344


Videos

Innovation in customer feedback

Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France KLM has finally turned a new page. Innovative...

Catalogue: Congress 2014: What Inspires?
Authors: Martijn van Keulen, Hans Zijlstra
Company: KANTAR TNS Malaysia
June 15, 2014
×

Citation

van Keulen and Zijlstra (2014a, June 15). Innovation in customer feedback. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/innovation-in-customer-feedback